We always recommend wearing neutral colors like earth tones or khaki while on safari. This is especially important if you are doing a walking safari! Choose cotton or linen materials to help you stay cool under the African sun, and try to avoid any bright colors, which are more visible and distracting to others than neutrals (and may also attract insects). White clothing is also more visible and will show dirt easily. The key is to try to blend in with the natural surroundings (while not wearing full camouflage!).
In areas where there are tsetse flies, it’s vital to avoid blue and dark colors, as this attracts them. You don’t need to buy a whole new wardrobe – just purchase a couple of neutral-coloured T-shirts or pairs of shorts, and mix and match these with your normal casual clothes. A lot of time on safari is spent bumping around in a vehicle and/or in the hot sun, so dress in loose, comfortable clothes. Long sleeves and pants will protect you more from the sun, insects at night, and thorns (if you are walking). A hat to protect you from the sun is hugely important.
Lightweight safari pants that unzip to become shorts are a great option. For early mornings and evenings, when temperatures may drop, we would suggest that you take a fleece with you and even gloves, a hat, or a ‘snood’ (tube scarf). Check the altitude of where you are staying – places like the Ngorongoro Crater can get chilly at night up on the rim. If you are gorilla trekking, you will also need to take raingear and good walking boots with you.
Weather conditions may vary depending on your destination and time of travel, so do ask your safari specialist for advice to ensure you’re fully prepared. You may also need some specialist items if you’re doing a particular activity like walking or trekking.